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publicity definition in marketing Bnb XRP aave Bonk coinbase futures litecoin futures cardano futures

What is publicity in marketing?

In marketing, publicityis the public visibility or awarenessfor any product, service, personor organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media.

Is publicity a subset of marketing?

Publicity as a subset of marketing: Publicity is often considered a subset of marketing, as it is a promotional tool used within a broader marketing strategy. Creating awareness and shaping perception: Publicity focuses on creating awareness and shaping public perception of a brand, product, or service.

What role does publicity play in a company?

(With Examples) Publicity can play a major role in how the public perceives a company. Publicity, which includes media coverage, social media and more, aims to increase public awareness of a company or product.

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